Phase 9: Learn
Gather feedback and iterate.
Purpose
Close the loop and improve:
- Measure success
- Gather user feedback
- Plan next iteration
Activities
Analytics Review
- Measure against success metrics
- Analyze user behavior
- Identify drop-off points
Feedback Collection
- User interviews
- Support ticket analysis
- In-app feedback
Retrospective
- What went well?
- What could improve?
- Action items
Outputs
| Output | Description |
|---|---|
| Analytics Report | Metrics summary |
| Feedback Summary | User feedback themes |
| Retrospective | Team learnings |
| Next Iteration Plan | What to do next |
Success Metrics Review
Compare actual vs. expected:
| Metric | Target | Actual | Status |
|---|---|---|---|
| User signups | 100 | 150 | Exceeded |
| Retention | 30% | 25% | Below |
| NPS | 40 | 45 | Met |
Feedback Sources
Quantitative
- Analytics data
- A/B test results
- Performance metrics
Qualitative
- User interviews
- Support tickets
- Reviews/feedback
- Social media
Retrospective Format
What Went Well
- List successes
- Celebrate wins
- Note what to repeat
What Could Improve
- Identify problems
- No blame
- Focus on process
Action Items
- Concrete next steps
- Assign owners
- Set deadlines
Planning Next Iteration
Based on learnings:
- Prioritize improvements
- Identify new opportunities
- Feed back into Phase 1 (Capture)
The Cycle Continues
Learn -> Capture -> Validate -> Design -> Spec -> Architect -> Build -> Test -> Ship -> Learn
Learning feeds back into new ideas, starting the cycle again.
Exit Criteria
Iteration complete when:
- Metrics reviewed
- Feedback collected
- Retrospective done
- Next steps planned
Tips
- Schedule regular reviews
- Be honest about failures
- Celebrate successes
- Keep improving
Back to Start
Phase 1: Capture - Start the next cycle.